Nice to meet you!

I'm Cindy, a product designer based in NYC 👋🏼

I'm a designer with 3+ years of experience designing at high-growth startups in consumer social + edtech.

Currently, I'm a product designer at Robinhood 🪶. Previously, I designed the next-gen social calendar at Saturn 🪐, and educational fintech for Gen Z at Bloom 🌺.
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Selected Work

An assortment of my latest work, from UX case studies to blue-sky concepts to visual design.

SATUrn • Product Designer • 2023 →

Activity Center

Designing Saturn's first centralized notification center from 0-1, improving user retention by upscaling feature discovery and adoption.

SATUrn • Product Designer • 2023 →

Live Activities

Helping students navigate their complicated schedules by providing real-time calendar status on their Apple lock screen. Improved DAU by 20%.

SATUrn • Product Designer • 2023 →

Improving school-wide schedule accuracy

Supercharging Saturn's most retentive feature – the calendar – by improving schedule accuracy via crowdsourcing loops and feature education.

SATUrn • Product Designer • 2023 →

Modular Event Creation & Detail

Designing events to flex between your personal appointments and your joyful, public events – to make Saturn your all-in-one calendar.

SATUrn • Product Designer • 2022-23 →

Back to School

Designing end-to-end growth and gamification features. Launched Saturn at 16,000+ schools. Drove 20x DAU while reducing manual operational overhead. Saturn peaked at #2 social, #4 overall in the App Store.

Bloom • Product Designer • 2021 →

Parent Portal

As Bloom's sole Product Designer, I designed a secure dashboard that provides Bloom parents the flexible controls to oversee their teens’ investing account.

Case Study • 2021 →

McNally Jackson Books

Redesigning the website for an indie bookstore to bring the communal, in-store browsing experience online for customers during COVID-19.

Case Study • 2021 →

Letterboxd: Film Club

Adding a mobile feature that helps film enthusiasts discover niche movies, watch asynchronously, and meaningfully interact with the wider Letterboxd community.

Discovery • Designer • 2019 →

Discovery Speaker Series

Designing event graphics and marketing materials for Discovery's "Intern Speaker Series" to increase event attendance and engagement.

Concept • 2020 ↗

Potluck

A landing page that centralizes Chinatown activist resources and encourages individuals to virtually support local AAPI businesses during the pandemic.